Effective Newsletter Strategies for Saudi Businesses

With detailed analysis for a shopping business, we identified that communications received between evening hours dramatically exceeded those sent during standard business hours, generating substantially higher open rates.

* Select fonts purposely developed for Arabic digital display (like GE SS) rather than traditional print fonts
* Increase line spacing by 150-175% for enhanced readability
* Use right-justified text (never center-aligned for body text)
* Stay away from compressed Arabic text styles that diminish the unique letter forms

For a luxury brand, we created a traditional classification methodology that discovered multiple special cultural segments within their target market. This technique increased their campaign effectiveness by over one hundred seventy percent.

With detailed analysis for a clothing brand, we found that messages delivered between night time dramatically outperformed those sent during standard working periods, achieving substantially higher readership.

Valuable approaches featured:
* City-specific segments beyond simple areas
* District-based focusing
* Metropolitan vs. provincial variations
* International resident zones
* Visitor destinations vs. native districts

Essential classifications included:
* Technology choice tendencies
* Application utilization behaviors
* Platform engagement styles
* Material viewing behaviors
* Digital purchasing sophistication stages

I still laugh when clients insist they're using the "latest" digital marketing approaches but haven't revised their tactics since 2022. The digital landscape has changed significantly in just the past few months.